Ikea introduces the ‘Human catalogue’, German publishers join forces against duopoly and Deutsche Telekom brings VR to its dementia-fighting sea hero quest game.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Former CMO and TED speaker Tim Leberecht on romanticism in marketing, the world’s obsession with data and why marketing teams should feel like “bands on tour”.
Inner Circle is trying to gain a foothold in a very saturated market and says low online attention span means word-of-mouth is its go-to marketing method.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Far more important than relationship building, people management or vision, strategic thinking is the key leadership attribute marketers need to succeed.
The budget airline is celebrating hitting one billion customers with a renewed focus on improving the customer experience through voice and chatbots.
UK advertising saw its slowest growth for almost four years in the first quarter as TV spend dropped 6.2%.
Tech brands including Google, YouTube and Facebook dominate YouGov’s first global brand health rankings, while retailers top the list in the UK.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Microsoft’s Helen Tupper and Direct line’s Mark Evans join Marketing Week’s Russell Parsons for the latest careers podcast.
Vodafone is focusing on AI, voice and its chatbot TOBi as it concentrates on customer service and an internal digital transformation.
Hostelworld’s CMO Ottokar Rosenberger warns any brand embarking on a digital transformation it must make sure everyone is on the journey with them and beware those that nod along in meetings but moan in private.
From politics to sport and a singing baby, the themes varied for the top UK YouTube ads in June, which were compiled by balancing the total number of views with the percentage of organic and paid views.
As its second quarter performance beats forecasts, Pepsi says it will prioritise premium products and establishing a greater ecommerce presence.