Warner Bros readies Lego Harry Potter push
Jennifer WhiteheadWarner Bros is backing the launch of the new Lego Harry Potter game with its biggest marketing push run by the Interactive Entertainment division to date this year.
Lego
Lego and Kickers launch in-store marketing
Marketing WeekFootwear brand Kickers and Lego have launched a below-the-line campaign to support the creation of a co-branded range of children’s shoes called Kickers Kick Hi.
Lego seeks child stars for Nickelodeon TV ad blitz
Marketing WeekLego – which this year celebrates its 75th anniversary – and Nickelodeon are searching for two children to star in Lego’s next TV ad campaign. The 40-second TV execution for its City sub-brand will break on Nickelodeon children’s channel in mid-October, ahead of the run up to the Christmas trading season, to tap into the […]
Lego extends film tie-ups with Indiana Jones deal
Marketing WeekLego is to produce a range of Indiana Jones-themed construction toys after striking a new deal with Hollywood film studio Lucas Film. The deal comes ahead of the latest Indiana Jones movie launch set for next year. Lego will produce playsets based on the three previous Indiana Jones films and on next year’s new release. […]
Lego aims to build brand among online game players
Marketing WeekLego is boosting its commitment to the video games sector by entering a partnership with independent game development company NetDevil to launch a massive multi-player online game. The game is scheduled for release some time next year. It forms part…
Lego tries TV sponsorship to cut through spot ad ‘clutter’
Marketing WeekToy brand Lego is seeking to target children more effectively by cutting through the “clutter” of spot advertising on television, according to brand manager Kirstin Bates. It is stepping up its TV programme sponsorship in the run up to Christmas, and has signed a deal with Viacom Brand Solutions that sees its Duplo brand sponsor […]
Lego picks Fiona Wright
Marketing WeekLego has picked Fiona Wright as UK marketing director.
Lego UK general manager defects to rival toy group
Marketing WeekLego UK general manager Anders Kloster has left the struggling toy company after 14 years to join rival LeapFrog Toys as UK managing director. Kloster, who has been UK general manager since April last year, has been replaced by vice-president of marketing for Lego Japan Marko Ilincic, who took up his new role yesterday (Tuesday). […]