Motorway appoints Bumble’s marketing VP as CMO as it ups focus on storytelling and community
Josh StephensonNaomi Walkland joins online car marketplace Motorway from Bumble where she spent nearly six years.
Marketing Careers
‘This used to be a great industry to work in’: Marketers on ‘depressing’ job interview processes
Molly InnesAs marketers become disillusioned with prolonged job interview processes, as stages and demands increase, what impact is this having on the industry?
‘The clock is ticking’: CMOs on the merits of succession planning
Molly InnesSome CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
‘Apply your own oxygen mask first’: Why marketing bosses should address their skills gaps
Michaela JeffersonRather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Is marketing facing a soft skills crisis?
Megan TatumIn an environment dominated by deadlines and delivery, are marketers letting their soft skills suffer?
Marketers on the ‘perfect blend’ of internal talent and external expertise
Ellen HammettIn a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Soft skills trump functional marketing expertise, study finds
Charlotte RogersLeadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Marketing recruitment intent slows as cost concerns put brands off
Molly InnesExclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
‘High support, high challenge’: Marketers on how to manage teams in 2024
Ian BurrellFrom setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
Marketing’s strategic importance ramps up as influence grows
Charlotte RogersThe 2024 Career & Salary Survey reveals marketing has claimed a greater strategic role within business, as its influence and appreciation continue to grow.
Overrated skills, networking woes, hybrid: 5 interesting stats from Salary Survey 2024
Marketing Week ReportersFrom social media hype to the hybrid working debate, Marketing Week’s Career & Salary Survey explores how marketers’ attitudes to work are evolving in 2024.
Just a fifth of businesses offer marketers full flexibility on where they work
Molly InnesMost marketers (64.6%) work for brands taking a hybrid approach to work, with three days a week in person the most common arrangement.
A quarter of marketers want to do fewer days in the office
Josh StephensonMarketers have embraced hybrid working, with nearly seven in 10 happy with the balance of days in the office and working from home.
Authenticity should start with marketers not marketing
Laura ChamberlainIf authenticity comes from within, marketers should free themselves from expectations and identify the difference between competencies and skills.
Majority of marketers in role for less than three years
Josh StephensonMarketers continue to jump between jobs, with more than two-thirds in their current role for less than three years.