What is AI’s role in marketing recruitment?
Molly InnesImplementing AI in the recruitment process can help brands shake off bias and hire for skills over experience, headhunters suggest.
Marketing Careers
‘We’ve never had this access to talent’: SMEs on recruiting to chase growth
Ian BurrellFrom nurturing T-shaped talent to benefitting from specialists on the job market, SMEs are looking for new ways to recruit their way to growth.
Gen Z favours marketing-specific degrees in break from the past
Josh StephensonCareer and Salary Survey data reveals younger marketers are favouring marketing-specific degrees, while the broader workforce remains dominated by the degree educated.
How the ‘Covid hangover’ is impacting women’s careers
Charlotte RogersFour years since lockdown, did the pandemic have a detrimental effect on the career prospects of female marketers?
Meaningful purpose can come from being a marketer and a mum
Laura ChamberlainPurpose doesn’t have to be grandiose, it can be the embodiment of who you are at any point in time. Use this thinking to make the working world work for you.
79% of marketers aged under 45, study reveals
Molly InnesCareer and Salary Survey data also reveals 40.2% of those working in marketing are aged between 26 and 35-years-old.
Gen X marketers doubt job security as over half consider new role
Molly InnesOnly 27% of Gen X marketers feel more secure in their jobs than a year ago compared to over half of their Gen Z colleagues, according to Career and Salary Survey 2024.
Just half of marketers are happy at work, survey reveals
Molly InnesWhile it’s good news for marketing that 55.6% are happy in their jobs, disparities persist for marketers from under-represented backgrounds.
What can be done to fix marketing’s persistent socio-economic class pay gap?
Molly InnesDespite calls to address the lack of socio-economic diversity in marketing, the industry is still not recognising its class problem.
‘I never expected it’: How apprenticeships are opening up marketing to a wider audience
Josh StephensonMarketing apprenticeships are on the decline, but for those lucky enough to get onto a scheme it is a career-defining opportunity that opens up the industry to a more diverse crowd.
‘Where’s the incentive?’: The impact of marketing’s persistent gender pay gap problem
Molly InnesThe industry is making “slow” progress in addressing marketing’s gender pay gap problem. So what is going wrong?
Marketing’s gender pay gap narrows, but remains double the national average
Molly InnesExclusive data from Marketing Week’s 2024 Career & Salary Survey reveals the gender pay gap for full-time workers has improved, but only by a minimal 0.5 percentage points.
‘We’re required to wear more hats than ever’: Marketing managers and execs on increasing workloads
Josh StephensonAll marketers – from senior to middle to junior – are facing up to more responsibility without a sufficient increase in salary. From the risk of burnout to the lack of respect for the role of marketing in businesses, it’s becoming a source of great frustration.
Is optimism returning to the marketing recruitment landscape?
Molly InnesRecruiters are “pleasantly surprised” by how the market is shaping up this quarter, but with job-seeking senior marketers at an “all-time high”, competition is fierce.
Recruitment intent shows modest gains but brands remain cautious
Molly InnesExclusive data from IPA Bellwether shows an uptick in brands looking to hire in the next three months.