As job titles and responsibilities for top marketers continue to change, CMOs from Marketing Week’s Top 100 discuss how they’re navigating the shift.
Do marketers need to specialise at the beginning of their careers? What are the chances of promotion in 2024? Here’s what to expect for the job market in the next 12 months.
2023 was a year to forget, according to recruiters and job seeking marketers alike. From longer hiring processes to more interim roles and a focus on AI, here’s what senior marketers can expect in 2024.
Speaking at the Marketing Society’s Global Conference, eBay UK’s GM Eve Williams and General Mills’ VP MD Ben Pearman explained why marketers often make the leap to GM better than managers of other functions within a business – and why that makes for healthier businesses.
One recruitment firm has seen a 59% increase in contract roles this year, but the reasons for marketers stepping into interim positions vary.
La Vie’s chief marketing and creative officer Romain Jolivet left Danone after 17 years to build the plant-based meat brand from scratch.
Recruiters say fewer entry-level roles on the market, and greater salary expectations, are contributing to a difficult playing field for those looking to kickstart a marketing career.
Headhunters say interim vacancies are skyrocketing as companies debate putting money into permanent CMO positions, while some marketers think a “re-evaluation” of the top job has caused a “double whammy” of issues for candidates on the market.
She leaves behind her role as chief growth officer and will focus on ‘strategic priorities’ for Mars Pet Nutrition’s range of brands.
While HR isn’t the obvious career change for a marketer, it’s a move that’s proving to be rewarding for Weetabix’s former head of marketing Claire Canty, the brand’s new head of HR.
The Very Group’s CMO Jessica Myers had no retail sector experience when she joined the business last year, but providing a fresh perspective can be a valuable tool, she says.
Speaking to Marketing Week, Machado explains how he plans to take his experience marketing some of the world’s biggest brands and use it to drive growth in a plant-based startup.
The pace of change within marketing often means those returning from a career break, in particular women returning from maternity leave, face a digital skills confidence gap, exacerbated by the behaviour of employers.
The desire to broaden his skill set beyond communications and take ownership over customer experience and innovation in the long term has led former marketing boss Chris Carter out of the marketing department entirely.
In the latest episode of Marketing Week’s podcast series, Mums in Marketing founder Claire Ferreira discusses the digital confidence gap, how to address imposter syndrome and why female marketers should never revise their aspirations.