How to create better job descriptions: A guide for marketers
From considering what channel will be most effective for reaching a target audience to writing compelling calls to action, the creation of an effective job description is all too often a marketing challenge.
Job descriptions are an essential part of the hiring process. They perform two major functions for a company: framing the business needs and helping attract candidates based on skills and profile matching. Without a clearly defined job description, it would be very difficult to:
- Attract appropriate candidates, particularly for in-demand roles.
- Effectively evaluate a person’s fit for the role.
Although individual elements and layouts may vary between organisations and platforms, the majority of job descriptions follow the same broad structure, including: job title, role description, skills and experience requirements and salary and benefits information.
