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Salary Survey 2022: Marketing asserts its strategic power
As exclusive Marketing Week data reveals almost a third of marketers have seen their strategic role elevated over the past year, could a combination of performance during the pandemic and greater accountability be making the difference?
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Two years into the pandemic and it would appear perceptions are changing. Once dogged by the moniker of ‘the colouring-in department’, marketers are becoming better appreciated for their strategic prowess amid the chaos of Covid.
