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One beer brand on its ambition to be the ‘Guinness of alcohol free’
Fresh from securing £10m in Series A funding, Lucky Saint is upping its investment in brand with the launch of its ‘biggest ever’ marketing push.
By Molly Innes
Since Lucky Saint launched in 2018, the low and no-alcohol drinks sector has witnessed huge growth.
Last year research from charity Drinkaware found UK adults are far more willing to use alcohol-free and low alcohol drinks as a way of moderating consumption compared with five years ago. Rather than marketing itself just at teetotallers, Lucky Saint is aiming itself at moderate drinkers, which the brand sees as a “big opportunity” category.
