‘We don’t want to be vanilla’: Currys on its ‘absurd’ advertising
Grace GollaschDespite being close to pulling the campaign for being “too weird”, Currys’ Dan Rubel believes taking a risk is well worth it in the fight against mediocrity.
Hinge on IRL, zines and its ‘seismic strategic shift’ towards Gen Z
Grace GollaschHinge’s CMO discusses the latest iteration of its ‘Designed to be Deleted’ brand platform and the “seismic shift” the app underwent to focus on Gen Z.
How Hilltop plans to create a buzz in the ‘commoditised’ honey category
Grace GollaschHilltop hopes to “drive appraisal” in a category with flat penetration and deflationary prices, says the brand’s new marketing director.
X reputation, SVOD, open web: 5 interesting stats to start your week
Grace GollaschWe arm you with all the numbers you need to tackle the week ahead.
X reputation falls to lowest level since Musk takeover
Grace GollaschFollowing Elon Musk’s tweets supporting far-right violence in the UK and a recent antitrust lawsuit against the WFA, X’s reputation continues to decline.
How will marketers manage media spend in the second half of 2024?
Grace GollaschWith the first half of the year positive yet “bumpy” for marketers, the second half will see “cautious optimism” return when allocating budgets, experts say.
‘We were feeling beige’: Suzuki on its plan to ‘outsmart’ the competition
Grace GollaschLooking to “outsmart” rather than outspend its rivals, Suzuki believes its ‘Good Different’ platform has given the car marque a “unique” identity.
‘Engineered serendipity’: One marketer on the importance of early skills and relationships
Grace GollaschFrom Ebay’s internet boom to short stints at Asos and The Guardian, Cian Weeresinghe understands the value of trying new things and meeting new people.
Social media, AVoD growth, B2B connections: 5 interesting stats to start the week
Grace GollaschWe arm you with all the numbers you need to tackle the week ahead.
WFA makes ‘difficult decision’ to discontinue GARM following X lawsuit
Grace GollaschThe WFA confirmed its decision to suspend GARM activities as the recent allegations from Elon Musk have “drained” the non-profit’s resources and finances.
Disney CFO: ‘We’ve earned increased pricing in the marketplace’
Grace GollaschDisney CFO Hugh Johnson told investors that the growth in consumption and popularity of its offerings gave it the “pricing leverage” needed to make its streaming business profitable.
Airbnb mulls ‘marketing payback’ as localised approach pays off
Grace GollaschCFO Ellie Mertz tells analysts the business analyses “marketing paybacks” over days, weeks, months and years depending on whether the objective is short- or long-term growth as profit falls after softening demand in US.
Yum! Brands places ‘greater focus’ on value items to entice ‘cost-conscious’ consumers
Grace GollaschThe owner of KFC, Taco Bell and Pizza Hut pointed to the “disruptive deals” available across the three restaurants as drivers of growth as revenue increased by 4%.
‘I need to continually reinvent who I am’: Pete Markey on becoming ISBA president
Grace GollaschISBA’s new president and Boots CMO discusses his priorities for his tenure and the importance of community in a “lonely” senior marketing role.
What’s the value of involving CEOs in agency meetings?
Grace GollaschFor the likes of Virgin Atlantic, Rightmove and the RSPCA, having the CEO involved in agency meetings helps streamline decisions and eliminate stress.