‘A category of one’: Asda’s top marketers on its dual price and quality approach
Josh StephensonAsda has revealed a new brand identity alongside a summer campaign highlighting the retailer’s commitment to price and quality.
Asda hails price focus and loyalty scheme for delivering growth
Niamh CarrollThe supermarket says its loyalty scheme, Asda Rewards, is acting as a “key revenue driver” for the business.
‘This is about the customer’: Asda’s chief customer officer on its price match with Aldi and Lidl
Niamh CarrollAsda is price-matching both Aldi and Lidl, but chief customer officer David Hills states it is “not about” the discounters, and instead about “reassuring” its own consumers on price.
Asda’s CCO David Hills: ‘Our marketing success will come from keeping it simple’
Chris SutcliffeDavid Hills is looking to a simplified structure, and more straightforward messaging to communicate its “uncompromising value”.
Asda appoints Aldi’s Adam Zavalis as VP of marketing
Chris SutcliffeAdam Zavalis is joining the UK’s third-largest supermarket chain off the back of two stints at challenger brand Aldi.
Asda poaches from Aldi with hire of new chief customer officer
Michaela JeffersonThe hire comes as supermarket looks to fend off Aldi, which has been stealing share from the major supermarket brands.
Cadbury’s and Asda’s Christmas ads crowned most effective of 2022
Michaela JeffersonWhile effectiveness researchers Kantar and System1 disagree on which Christmas ad is the best brand builder this year, both agree this year’s crop of ads have been stronger than 2021’s.
Asda takes early lead in the Christmas effectiveness rankings
Michaela JeffersonViewers appear to be responding particularly well to Christmas ads this year, with a total of seven brands already making it into the top rank.
Asda enlists help of Buddy the Elf for this year’s festive ad
Niamh CarrollIn addition to the advert, the campaign will see the character take to in-store tannoys to make announcements and the launch of an Elf-themed range.
Is inflation triggering a tipping point for retail media?
Matthew ValentineAs UK inflation exceeds 10%, could the cost crisis fuel a boom in retail media as brands go in search of targeted promotions aimed at cash-strapped consumers?
Asda rolls out loyalty scheme nationwide
Michaela JeffersonAsda is one of the last major UK supermarkets to launch a loyalty scheme and the last of ‘big four’ grocers Tesco, Sainsbury’s and Morrisons.
Asda talks up ‘massive’ opportunity for retail media
Charlotte RogersAs we head towards a cookie-less future and brands explore the open web, Asda’s Alex Crowe believes now is the time for retail media to shine.
Waitrose launches first campaign for value range after Asda clash
Lucy TesserasWaitrose sent a legal letter to Asda last month after it unveiled plans for a similarly named budget range – Just Essentials by Asda.
Asda faces clash with Waitrose as it launches ‘Just Essentials’ range
Michaela JeffersonAsda is set to invest £45m in the new budget range, as it seeks to regain its position as the UK’s second largest supermarket by market share.
‘Trial a lifestyle’: Why retailers are experimenting with ‘shop-in-shop’ partnerships
Niamh CarrollRetailers including Tesco, M&S, and Asda are teaming up with other brands to create a “one-stop-shop” for consumers who are squeezed for both time and money.