Mars

Thorntons takes on Mars with new product launch

Marketing Week

Thorntons, the struggling upmarket confectionery manufacturer, is launching a mainstream product to rival Mars Celebrations and Cadbury’s Miniature Heroes. The confectionery company is developing the product and hopes to begin trials before Christmas. The initiative is part of a drive by Thorntons to create a new image for its stores through family-focused advertising. The company […]

Pedigree head hands reins to Mars boss

Marketing Week

Laurence Haselhurst is retiring from his role as international media manager for petfoods at Pedigree Masterfoods. Haselhurst will be replaced by Angus McIntosh, media manager at Mars Confectionery. Haselhurst is also chairman of the Incorporated Society of British Advertisers’ TV Action Group. Pedigree Masterfoods refused to comment on the moves. The announcement comes amid a […]

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