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Bupa on why SMEs hold the key to doubling the growth of its B2B business
Just 10% of SMEs offer some form of private healthcare to their employees, a huge market for growth that Bupa is targeting in its new campaign.
Two years into a five year growth plan, healthcare provider Bupa has big ambitions for growth. The latest step on the brand’s route is ‘Let’s Get Growing,’ a new B2B campaign aimed at extending Bupa’s appeal amongst SMEs.
Traditionally, membership of private healthcare schemes in the UK is driven by employers, with around three quarters of members gaining health insurance through their work. Typically, a large proportion of big corporations – around 90% according to Bupa – offer at least some staff the benefits of such a scheme.
