Sainsbury’s plans ‘disciplined approach’ to discounting despite promotion heavy market
Molly InnesDespite overall growth, Argos’s sales slumped 6.2% in the last quarter as consumers remain cautious, says Sainsbury’s CEO.
Sainsbury’s invests in marketing capability and agency relationships as it eyes growth
Molly InnesSainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
Sainsbury’s follows Tesco with ‘Low Everyday Prices’ push
Niamh CarrollSainsbury’s new initiative, which replaces its Price Lock promotion, bears an identical name to a similar scheme from Tesco.
Sainsbury’s expands in-house agency with goal of driving more efficient work
Niamh CarrollSainsbury’s director of brands, strategy and creative planning Radha Davies says she hopes the expansion will help the business deliver more effective and efficient work as it looks to save £1bn in three years.
Sainsbury’s credits price and product offer for Christmas gains
Chris SutcliffeThe supermarket has recorded strong Q3 performance driven by grocery volume sales increases – which it attributes to investment in value and own-brand ranges.
Sainsbury’s dual focus on premium product and price powers its largest market share gain in a decade
Chris SutcliffeThe supermarket chain’s strategy to “go after both” quality and the cheapest has helped it increase market share by 0.4 percentage points.
Asda’s customer chief on the ‘bigger punch’ of value and quality in its Bublé-fronted Christmas ad
Chris SutcliffeAsda teased the inclusion of singer Michael Bublé in its Christmas ad last week, with the full ad launching on TV this evening.
Sainsbury’s recruits Rick Astley for its employee-led Christmas campaign
Chris SutcliffeThe UK-based supermarket chain has joined the festive celebrations by highlighting its employees, customers and pop singer Rick Astley.
Sainsbury’s focus on value pays off as it takes market share from discounters
Chris SutcliffeSainsbury’s has recorded strong retail sales growth in the first half of its financial year, having eaten into the market share of Aldi and Lidl for the first time.
Sainsbury’s credits value drive for return to volume growth
Niamh CarrollSainsbury’s saw a return to volume growth in its most recent quarter, with CEO Simon Roberts suggesting its investment in lowering prices has helped to improve value perceptions.
Sainsbury’s commits to further investment in value as it fights to maintain market share
Niamh CarrollThe supermarket says initial take up of its Nectar Prices scheme launched earlier this month, has been “way ahead” of expectations.
Why retailers are using loyalty cards as a promotional paywall
Matthew ValentineAre retail media networks driving changes to loyalty schemes as shopper data becomes essential to supplier relationships?
Sainsbury’s takes on Tesco Clubcard with Nectar Prices launch
Michaela JeffersonSainsbury’s, Boots and Tesco have now all shifted the focus of their loyalty schemes towards offering customers more immediate value, as the cost of living crisis changes buying behaviour.
‘Many moving parts’: As Aldi and Lidl continue to soar, what next for UK supermarkets?
Niamh CarrollSupermarkets have reported strong Christmas results despite economic headwinds, but analysts say for the traditional grocers, this good fortune is unlikely to last.
Sainsbury’s staves off competition from discounters with ‘record’ Christmas sales
Niamh CarrollSainsbury’s focus on value has helped the supermarket fend off competition from the discount supermarkets over Christmas, as traditional grocers battle to maintain market share.