The Week in Tech: Google’s monopoly, AVoD growth and a ‘forever mouse’
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Analysis
In-depth features, interviews and insights into marketing’s biggest issues.
Should marketers lead the sustainability agenda in business?
Michaela JeffersonThe first piece in Marketing Week’s new series – Setting the agenda: Marketing’s role in driving sustainability – we debate whether responsibility for sustainability should be part of the marketing remit.
‘Trust runs both ways’: Has influencer marketing become more transparent?
Megan TatumThe mainstream use of Gen AI is just one reason brands and regulators must remain vigilant in a booming creator economy.
‘You have to be in tune with the business’: One CMO on why relationship building matters
Niamh CarrollHaving worked at some of the biggest names in B2B tech, Workday CMO Emma Chalwin sees relationship-building as the cornerstone of her success.
Capturing the freshers market: Essential strategies for back-to-campus campaigns
Derek MorrisonDerek Morrison, MD Retail Marketplace at UNiDAYS, the world’s leading Gen Z affinity network, reveals the best ways for brands to engage the newest cohort of student shoppers.
Are brands sacrificing customer loyalty in pursuit of ‘over-acquisition’?
Matthew ValentineCan a focus on customer retention only take a business so far, or do companies that ignore existing relationships run the risk of damaging their brand?
What’s the value of involving CEOs in agency meetings?
Grace GollaschFor the likes of Virgin Atlantic, Rightmove and the RSPCA, having the CEO involved in agency meetings helps streamline decisions and eliminate stress.
Haleon: The CMO/CEO relationship is ‘being rekindled’
Charlotte RogersChallenging times call for marketers to raise their game as “business thinkers”, says marketing boss Tamara Rogers, whose team seek to avoid “death by a thousand measures”.
Less is more and balanced thinking: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the shift within brands towards doing ‘fewer things with intensity’ to Diageo and P&G’s search for balance, it’s been a busy week. Here is my take.
Warner Hotels on its mission to go from ‘leading potential’ to leading brand
Niamh CarrollWarner Hotels’ first CMO wants to identify “a simple, sharp” way to talk about the brand and “pull that thread” through the whole experience.
‘Background to the foreground’: How the Co-op kickstarted socio-economic pay gap reporting
Charlotte RogersThe retailer believes respecting personal experiences is key to building the trust needed to get employees to share their data in the first place.
Mass content vs ‘made by human’: Why marketers must address the ethics of AI
Ian BurrellAI: Beyond the Hype. From potential biases in algorithms to data privacy concerns and compromised IP, marketers should ignore the ethical implications of AI at their peril.
The Week in Tech: AA on AI, SearchGPT and in-game advertising
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
‘Fewer things with intensity’: Brands on embracing the fear of doing less
Niamh CarrollChoosing to spread investment as widely as possible can be a reassuring strategy, but doing ‘fewer things, better’ is often a more profitable way to achieve growth.
‘No one teaches you how to be a great leader’: Why some CMOs are pivoting into executive coaching
Molly InnesSome marketers are leaving the industry to coach the next generation and help them apply marketing principles to their own careers.