In-depth features, interviews and insights into marketing’s biggest issues.
To get UK audiences into cinemas for blockbuster releases like Deadpool & Wolverine, Disney UK is investing in brand collaborations to ensure it is relevant and front of mind.
From setting non-negotiable goals to bringing a content creator in-house, brands are exploring ever more sophisticated ways of gauging the payback of influencer marketing.
A lot has happened in the two years since GSK Consumer Healthcare rebranded as Haleon, requiring resilience and quick thinking from the marketing team.
Gamers are a valuable audience for movies, especially now new technology can serve contextually relevant in-game ads while they’re playing.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
With the demands on marketers forever changing, is coaching the answer to career success?
Creators? Influencers? Social tastemakers? How are brands defining their influencer strategy and should they expect different results from different partners?
Generative AI tools have made it easier than ever to create content at scale – giving rise to new opportunities for spam and content farming. What is Google doing to stay on top of the issue, and what does it all mean for SEO?
From talent spotting to prioritising mentoring, Diageo marketers Gráinne Wafer and Lauren McKay believe there’s lots to learn from colleagues at different career stages.
With stints at corporate giants including Kraft Heinz and General Mills and scale-ups such as Monster, Belazu and now Holy Moly, Chris Busher believes in finding the right environment and sticking to it.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Pret scrapping its “too good to be true” subscription offer to recruiters warning marketers not to be taken advantage of, it’s been a busy week. Here is my take.
By being “scrappy” and avoiding the conventional, Xbox helped Bromley FC get promoted to the Football League for the first time in its 152-year history, while tripling the number of people who downloaded Football Manager 2024.
When used correctly ROI remains an invaluable tool for any marketer looking to prove effectiveness and, despite a fall in its use, it cannot be ignored.
Many jobseeking marketers are spending hundreds of pounds on CV rewrites and coaching – but some headhunters argue this shouldn’t come at a cost.