How Reckitt’s marketing academy is ‘raising the floor and the ceiling’
Diligence and resilience is needed when establishing an internal marketing academy, combined with an ability to “join the dots”, says Reckitt’s Becky Verano.
Setting up an internal marketing academy is a major project for any brand. From getting the content right to ensuring marketers – often time poor and struggling to meet targets – take the courses in the first place, establishing an academy is not for the faint hearted.
It helps if the team behind the project understand marketing inside out. This is the case with Reckitt global vice-president of marketing operations and capabilities, Becky Verano.
A marketer with 28 years’ experience, Verano has held a variety of senior roles over her 15 years at Reckitt, from UK marketing director to global vice-president of marketing for Dettol.
She assumed her current role in October 2020, with a mission to “raise the floor, but also to raise the ceiling” of the marketing team’s capabilities.
