With a focus on building a “bigger, better, fresher food business”, M&S is looking to bolster its own brand strategy by bringing new talent into the marketing team.
On a mission to become a “bigger, better” business in 2022, Marks & Spencer Food is looking to “supercharge” the growth of character brands like Percy Pig and Colin the Caterpillar by attracting new talent into the marketing team.
Having launched a world first Level 7 apprenticeship in data science and AI for the retail sector, Marks & Spencer firmly believes in the power of apprentices to drive business forward.
M&S Foods’ Sharry Cramond was talking at an event hosted by YouGov during which it revealed the “best brands” of 2021.
M&S Food’s marketing director Sharry Cramond is betting on the strength of the Percy Pig character for the supermarket’s biggest campaign in several years.
TikTok is working with ParalympicsGB to raise awareness of the games and inspire future athletes by reaching new audiences.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the growth of Guinness 0.0 and the marketing strategy that has driven its success to Nuby becoming the first baby brand to secure a title sponsorship in English football, it’s been a busy week. Here is my take.
Simon Groves joins Barclays after almost 25 years working at O2, and will report into former O2 colleague Nina Bibby at the bank.
CMO of Warner Hotels, David Murdin, worked at big brands including British Airways and Sky before moving into general management at Costa and Debenhams. And while the experience was crucial in making him a more rounded leader his passion for brands has ultimately seen him return to marketing.
