Pernod Ricard, which owns brands including Malibu and Absolut, is using its digital and tech capabilities to activate 15 to 20 brands in each market, compared to six to eight previously.
Guinness 0.0 is now the best-selling non-alcoholic beer in the UK off-trade. It has benefited from Diageo putting it on an “equal footing” to Guinness draught, says marketing director Anna MacDonald.
Discounting has been a big focus for communications in the recipe box category, but now HelloFresh is breaking away from the norm, and instead looking to establish more long-term relationships with customers.
Laurent Freixe replaces Mark Schneider as Nestlé’s CEO as the company looks to drive growth amid a difficult consumer environment.
Smaller format stores and ‘Drive to’ outlets are part of the fast food giant’s plan to extend its UK footprint, as the business attempts to bounce back from its first sales drop since 2020.
Hilltop hopes to “drive appraisal” in a category with flat penetration and deflationary prices, says the brand’s new marketing director.
Claiming to have “crushed” traditional thinking around creating content, Guinness wants to nurture a long-term relationship with new partner the Premier League.
Guinness has created its biggest-ever global campaign to coincide with the debut of its Premier League sponsorship as it seeks to “reach across the globe” to speak to consumers at scale.
Britvic owned plant-based drinks brand Plenish operates in crowded markets, such as juice shots and milk alternatives. It is banking on its differentiated product to stand out.
The acquisition of snacking company Kellanova is the biggest buyout in consumer packaged goods history, surpassing Mars’s 2008 Wrigley deal.
Starbucks has appointed former Pizza Hut and Taco Bell CMO Brian Niccol as its new CEO, as the coffee chain looks to turn around ailing sales.
The owner of KFC, Taco Bell and Pizza Hut pointed to the “disruptive deals” available across the three restaurants as drivers of growth as revenue increased by 4%.
Chief financial officer for Molson Coors, which owns brands including Madri, Carling and Coors Light, likened marketing spend to “fuel to drive momentum” for the business.
Consistent marketing investment is a “priority” for AB InBev as it focuses on investing for “the long-term” following the Bud Light backlash.
The food-to-go brand increased sales by 7.4% year on year in the first half, while also investing to enhance engagement and loyalty.