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BrewDog’s anti-World Cup ads fail to catch consumers’ attention
The majority of beer drinkers and football fans aren’t aware of BrewDog’s World Cup ‘Anti-Sponsor’ campaign, and there is a lack of strong reaction either way among those who are.
The majority of football fans and beer drinkers who have seen BrewDog’s ‘Anti-Sponsor’ poster ads protesting against Qatar hosting the World Cup feel less favourably towards the brand knowing it is selling beer in the country, according to YouGov Survey Direct data.
