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How marketers can use ‘design thinking’
Design should not be thought of as a veneer that is added to a product at the end of the process, but an integral part of how products and services work.
When people talk about ‘design thinking’ nowadays, they are referring to a specific definition: a methodology and organisational approach to solving problems and building products. Design thinking is about bringing these tried-and-tested methodologies to a wider audience and wider stakeholders across the organisation.
