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Kenvue ramps up marketing spend to ‘drive future growth’
The consumer healthcare company saw improved gross profit margin as a result of greater efficiencies, allowing it to invest more behind its brands.
Kenvue promises that it will continue to invest in its brands as long as it sees a “strong return on investment” as the business announced another $100m (£78.75m) of marketing investment following a solid start to the year.
The consumer healthcare giant reported its results for the second quarter, ended 30 June, today (6 June). Net sales were flat at -0.3% year on year, compared with a 5.4% increase in the same period last year. Organic sales grew 1.5%.
