McDonald’s to increase focus on value following profit dip

McDonald’s is focused on improving its “value execution” as the brand saw same-store sales fall for the first time since the pandemic began in 2020.

The restaurant chain’s CEO Chris Kempczinski admitted on a conference call with investors today (29 July) detailing its Q2 results that while its customers still recognise it as “the value leader” against its chief competitors that leadership has “shrunk” in recent months.