The Reddit CMO explains why she’s a firm believer in grasping every opportunity as it comes along, even if it takes you on an unexpected path.
Roxy Young likes to refer to herself as a “full-stack marketer”, taking the name from software engineers and repurposing it as testament to a varied career spanning household brands such as Gap, Netflix, Sephora and now Reddit.
Confident brand safety will not be an issue on its platform, Reddit is branching out to the UK in a bid to serve its second biggest market.
Asking yourself if you are proud of the work you’re producing and its impact on wider society is an important lesson for young marketers, says Sky marketing director Dave Stratton.
Being right will only get you so far. In order to have a positive impact, junior marketers must do their research and back up any call they make with evidence – that way the CMO can’t help but listen, says CRUK’s Philip Almond.
TikTok is working with ParalympicsGB to raise awareness of the games and inspire future athletes by reaching new audiences.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the growth of Guinness 0.0 and the marketing strategy that has driven its success to Nuby becoming the first baby brand to secure a title sponsorship in English football, it’s been a busy week. Here is my take.
Simon Groves joins Barclays after almost 25 years working at O2, and will report into former O2 colleague Nina Bibby at the bank.
CMO of Warner Hotels, David Murdin, worked at big brands including British Airways and Sky before moving into general management at Costa and Debenhams. And while the experience was crucial in making him a more rounded leader his passion for brands has ultimately seen him return to marketing.