Mental health charity for teens launches with TV ads
Rosie BakerBeat Bullying, the anti-bullying organisation, is launching MindFull a new mental health charity for teenagers with a cinema and press ad campaign.
Brands not dented despite global outrage over PRISM
Rosie BakerDespite outrage from some quarters over accusations companies such as Google, Yahoo and Facebook handed over personal data to the US Government, the scandal has had little impact on consumer perception of the brands involved.
JustGiving marketer takes top eHarmony marketing job
Rosie BakerJustGiving marketer Romain Bertrand has been appointed as UK marketing director at eHarmony.
Bankrupt Kerry Katona dropped by Cash Lady
Rosie BakerCash Lady, the payday loans service, has dropped Kerry Katona as its brand ambassador after she filed for bankruptcy for the second time.
John Lewis aims to expand international presence with airport store
Rosie BakerJohn Lewis is opening its first airport store in Heathrow’s Terminal Two as it opes to build brand awareness among overseas consumers and expand its international presence.
Coke extends names on bottles to everyone
Rosie BakerCoca-Cola is launching an experiential tour that will allow everyone to have a personalised bottle with their name on it, no matter how unusual.
Honda launches global campaign celebrating curiosity
Rosie BakerHonda is launching a global campaign celebrating curiosity to mark its 65th year.
Tesco: Loyalty is now about retailers being loyal to customers
Rosie BakerTesco has fundamentally shifted the way it views loyalty to be about the retailer being loyal to customers in the wake of its poor performance over the last year.
Six ways small businesses can use Facebook to drive growth
Rosie BakerAhead of her presentation at Marketing Week Live, Felicity McCarthy, EMEA SMB Marketing Manager at Facebook outlines six ways small and medium businesses can use Facebook to drive growth.
Q&A Unicef director of brand Jane Cooper
Rosie BakerAhead of her presentation at Marketing Week Live this week, Jane Cooper, Unicef director of brand, highlights the rules of corporate and charity sector partnerships.
Co-op takes unconventional approach to summer ads with Christmas theme
Rosie BakerThe Co-operative Group is launching an unconventional Christmas themed summer ad campaign to boost flagging food sales.
Kirstie Allsopp to front P&G Everyday Effects
Rosie BakerKirstie Allsopp is to front Procter & Gamble’s global Everyday Effects multi-brand campaign in the UK as the brand tries to encourage consumers to try more of its products.
Merlin appoints Pizza Express marketer to first group marketing role
Rosie BakerThe owner of attractions including Alton Towers, Legoland and Madame Tussauds, Merlin Entertainment, has appointed Pizza Express marketing director Emma Woods into a newly created group marketing role.
Charities move to strengthen fundraising self-regulation after complaints hike
Rosie BakerThe Fundraising Standards Board (FRSB) is introducing a host of measures designed to strengthen self regulation in the charity sector after a rise in annual complaints.
Fiat and Diageo distance themselves from Brazil riots
Rosie BakerFiat and Diageo’s Johnnie Walker brand have distanced themselves from Brazilian protesters who have adopted slogans from both brands.