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Brands on why loyalty is their ‘secret weapon’
With new research revealing a 7% drop in consumer participation in loyalty schemes, brands from Boots to BMW are innovating their propositions to keep consumers engaged.
By Molly Innes
Loyalty isn’t a new phenomenon, but with the likes of Boots, Vodafone and BMW looking to ramp up their offerings, its growing importance is clear. That being said, participation in loyalty schemes on the whole is down, with 70% of people in the UK currently members of loyalty programmes, versus 77% in 2018, according to research from agency Mando-Connect.
