Despite claiming a sizeable US presence, the Mexican casual dining chain is approaching its UK expansion with a “challenger spirit”.
With plans to further expand its presence in the UK, Chipotle is on a mission to win over consumers by communicating the story inherent in its brand, says VP of marketing Stephanie Perdue.
Burger King parent company Restaurant Brands International is cutting discount coupons out of its strategy and reinvesting in digital loyalty programmes and media.
Alongside a new brand platform, PizzaExpress has unveiled a three tiered loyalty scheme designed to give the brand a complete view of its customer base, explains chief customer officer Shadi Halliwell.
The causal dining sector has been littered with casualties this year, but a number of brands are bucking the trend, so what does it take to thrive in a declining market?
TikTok is working with ParalympicsGB to raise awareness of the games and inspire future athletes by reaching new audiences.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the growth of Guinness 0.0 and the marketing strategy that has driven its success to Nuby becoming the first baby brand to secure a title sponsorship in English football, it’s been a busy week. Here is my take.
Simon Groves joins Barclays after almost 25 years working at O2, and will report into former O2 colleague Nina Bibby at the bank.
CMO of Warner Hotels, David Murdin, worked at big brands including British Airways and Sky before moving into general management at Costa and Debenhams. And while the experience was crucial in making him a more rounded leader his passion for brands has ultimately seen him return to marketing.
