Ocado takes advertising in ‘new direction’ as it looks to become more ‘relatable’

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<blockquote class="wp-embedded-content" data-secret="aV9oQ8eMcv"><a href="https://www.marketingweek.com/ocado-consumers-relatable/">Ocado takes advertising in &#8216;new direction&#8217; as it looks to become more &#8216;relatable&#8217;</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.marketingweek.com/ocado-consumers-relatable/embed/#?secret=aV9oQ8eMcv" width="600" height="400" title="&#8220;Ocado takes advertising in &#8216;new direction&#8217; as it looks to become more &#8216;relatable&#8217;&#8221; &#8212; Marketing Week" data-secret="aV9oQ8eMcv" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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