Recruitment, AI and dark social: The big challenges facing marketers
Marketing Week ReportersWe caught up with three top marketers from Diageo, IBM and Innocent Drinks at Marketing Week Live to discuss the key emerging trends.
Marketing Week Live 2017
Curious, accountable and collaborative: The key characteristics a marketer must possess
Marketing Week ReportersMarketing Week caught up with three top marketers at Marketing Week Live to discuss what the marketing team of the future will look like.
Diageo: Brands can offer artists more freedom than record labels
Thomas HobbsLeila Fataar, Diageo Europe’s head of culture and entertainment, says more artists are becoming interested in moving away from the traditional record label system.
Silos and bureaucracy are ‘holding back’ customer experience, study finds
Jonathan BaconDepartments such as IT and HR are regularly excluded from customer experience strategy planning, it was revealed at Marketing Week Live.
Lego: Marketing is about more than creativity
Rachel GeeUnderstanding data is essential if a marketer wants to develop their career, with creativity no longer enough.
Lloyds urges advertisers to challenge image banks on diversity
Charlotte RogersA lack of diversity in the stock images available from image banks is holding back advertisers’ efforts to represent an inclusive Britain.
Direct Line and Trinity Mirror on ‘neurodiversity’ and why it is crucial
Thomas HobbsDirect Line’s top marketer believes too many brands are allowing their marketers to “get bogged down in data” and there must be a balance between creativity and number crunching.
The key sessions you should not miss at Marketing Week Live and the Insight Show
Russell ParsonsMarketing Week Live and the Insight Show return next week and will again deliver a mix of inspiration and insight that will help you do your job better.
Marketing shorts: A toolkit for the marketing essentials
Marketing WeekExperts share their thoughts, tips and advice on the latest developments in content marketing, email, programmatic and marketing transformation.
The future of social insight
Mindi ChahalMarketers have long used social media to see what customers are saying about them but there remains a wealth of relatively untapped data providing insight on consumer behaviour and intentions.
Four actions marketers should take to be a better leader
Lucy TesserasWhile leaders can take a number of different paths to get the most from their team, there are several steps every marketer should consider to improve communication and deliver the best results.
Oscar winner Asif Kapadia on collaborating with Burberry
Charlotte RogersWhen Oscar-winning director Asif Kapadia teamed up with Burberry the result was a cinematic Christmas advert that had fans begging for a feature film.
M&S’s Nathan Ansell on proving the value of customer experience
Lucy TesserasNathan Ansell, who was central to the turnaround of M&S Food, now heads up global customer insight across the entire business and is adamant great customer experience comes from making sure all teams have the right access to data.
What will the marketing team of the future look like?
Marketing Week ReportersMarketing Week has lined up a stellar panel to explore how marketing teams will look in the future at Marketing Week Live on 8-9 March.
Behavioural data can bridge the gap between what consumers say and do
Lucy TesserasWhat people say they’re going to do and what they actually do can end up being very different things. Ahead of her session at Marketing Week Live, Marketing Week talks to Tash Walker, founder of The Mix, about the rise of research that analyses actions rather than attitudes.