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‘No one teaches you how to be a great leader’: Why some CMOs are pivoting into executive coaching
Some marketers are leaving the industry to coach the next generation and help them apply marketing principles to their own careers.
By Molly Innes
When was the last time you looked at your personal development plan? Scratch that, do you have one?
Answers to these questions might vary, but in marketing’s fast-paced world, opportunities to sit down and assess development as marketers climb the career ladder can be hard to schedule into a diary of never-ending meetings and feedback loops.
Burnout is not uncommon; marketers are stretched, and development plans don’t always come with a budget for, well, development.
Career coaching could be the answer to some of marketing’s problems. But who is doing the coaching?
