At the Vision 100 party, top marketers from brands including Clear Channel and Macmillan discussed the optimal structure for a marketing-driven organisation. Ideas ranged from making sure the CMO is on the board to breaking down silos to foster innovation and ideas.
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Consumers want an end to predictable shopping destinations filled with the same brands – instead they want the high street of 2025 to offer unique shopping experiences that combine tangible products with the convenience of technology.
The tactical advantage is questionable when more than 60 brands can share the screen.
TikTok is working with ParalympicsGB to raise awareness of the games and inspire future athletes by reaching new audiences.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the growth of Guinness 0.0 and the marketing strategy that has driven its success to Nuby becoming the first baby brand to secure a title sponsorship in English football, it’s been a busy week. Here is my take.
Simon Groves joins Barclays after almost 25 years working at O2, and will report into former O2 colleague Nina Bibby at the bank.
CMO of Warner Hotels, David Murdin, worked at big brands including British Airways and Sky before moving into general management at Costa and Debenhams. And while the experience was crucial in making him a more rounded leader his passion for brands has ultimately seen him return to marketing.