Marketers from ITV and the BBC, Hailo and Mamas and Papas, Yahoo and P&G, joined Marketing Week for an evening of networking and drinking and a little bit of magic to celebrate the second in our Vision 100 series.
http://bcove.me/uzngrnn4
Paddy Power sent a lorry from Dover to Calais, France, this morning (2 July) emblazoned with images of sports starts such as tennis player Andy Murray, cricketer Eoin Morgan and runner Mo Farah as the bookmaker attempts to use the immigrant crisis to boost Britain’s sport talent.
Unilever’s CMO Keith Weed has given his thoughts on the age old argument over the role of art and science in marketing and come down firmly on the side of art.
TikTok is working with ParalympicsGB to raise awareness of the games and inspire future athletes by reaching new audiences.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the growth of Guinness 0.0 and the marketing strategy that has driven its success to Nuby becoming the first baby brand to secure a title sponsorship in English football, it’s been a busy week. Here is my take.
Simon Groves joins Barclays after almost 25 years working at O2, and will report into former O2 colleague Nina Bibby at the bank.
CMO of Warner Hotels, David Murdin, worked at big brands including British Airways and Sky before moving into general management at Costa and Debenhams. And while the experience was crucial in making him a more rounded leader his passion for brands has ultimately seen him return to marketing.