The rapid growth of smartphone use is giving brands a golden opportunity to understand consumers’ behaviour wherever they are.
But with this opportunity is a great challenge. The almost endless amount of data available means that it’s often difficult to know where to start when analysing the information.
Marketing Week Market Research Showcase is your guide to enable you to find to find the right partner for your needs.
Having temporarily renamed Canada Water station to Buxton Water to celebrate its sponsorship of the London Marathon at the weekend, TfL has revealed it will open up all its stations to potential brand takeovers as part of its plans to generate £3.45bn in non-fare revenue over the next decade.
The Marketing Academy’s Sherilyn Shackell shares five lessons that every marketer should learn in order to better their career.
From TfL’s move to let brands rename tube stations to P&G’s decision to cut its agency roster, Marketing Week rounds up everything you need to know from the marketing industry over the last seven days.
TikTok is working with ParalympicsGB to raise awareness of the games and inspire future athletes by reaching new audiences.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the growth of Guinness 0.0 and the marketing strategy that has driven its success to Nuby becoming the first baby brand to secure a title sponsorship in English football, it’s been a busy week. Here is my take.
Simon Groves joins Barclays after almost 25 years working at O2, and will report into former O2 colleague Nina Bibby at the bank.
CMO of Warner Hotels, David Murdin, worked at big brands including British Airways and Sky before moving into general management at Costa and Debenhams. And while the experience was crucial in making him a more rounded leader his passion for brands has ultimately seen him return to marketing.