Lanvin to ’emphasise’ marketing impact amid luxury market downturn
Hannah RashbassThe global fashion group plans to invest in marketing as luxury market downturn contributes to 20% revenue slip.
Summer discounting sees retail prices fall for first time in three years
Matthew ValentineRetailers opting for heavy discounts on summer fashion and household goods have driven the first fall in retail prices for almost three years, but inflationary pressures remain.
Win over Gen Z: The promotional strategies that work
Derek MorrisonDerek Morrison, MD Retail Marketplace at UNiDAYS, explains how businesses can tap into Gen Z’s key shopping moments in the coming months.
Three steps to thinking more like a behavioural scientist
Dan BennettIn the first of a new series, Ogilvy UK’s Dan Bennett shares his first three secrets to thinking like a behavioural scientist, from keeping context top of mind to not always doing what the customer wants.
Changing the ‘mental model’: How brands are nudging consumers towards sustainability
Matthew ValentineIn the latest feature in our new series exploring marketing’s role in driving sustainability, we explore the psychology behind switching to sustainable brands.
Burger King: We won’t ‘overreact’ to softer sales
Niamh CarrollRestaurant Brands International is resisting the temptation to “overreact” in an increasingly promotional environment, despite Burger King’s sales slip.
Capturing the freshers market: Essential strategies for back-to-campus campaigns
Derek MorrisonDerek Morrison, MD Retail Marketplace at UNiDAYS, the world’s leading Gen Z affinity network, reveals the best ways for brands to engage the newest cohort of student shoppers.
Heineken to ‘significantly’ increase marketing spend as it seeks to maintain ‘balanced growth’
Niamh CarrollHeineken is aiming to generate growth “balanced” between volume increases and pricing going forward, and is “significantly and materially” increasing its marketing spend to do so.
Social change, budgets, work pressure: 5 interesting stats to start your week
Matthew ValentineWe arm you with all the numbers you need to tackle the week ahead.
Consumer confidence rises to highest level in nearly three years
Ellen HammettGfK’s latest Consumer Confidence barometer shows there has been a slight boost in the nation’s mood in the month of the General Election and Euros.
Marketing budget growth increases by highest level in a decade
Grace GollaschIn line with a “brightening economy”, marketing budgets across all main categories have been revised upwards.
Four in 10 believe advertising drives positive social change
Ellen HammettA new report from the Advertising Association and Credos highlights young people and ethnic minority groups are more likely to feel positive about advertising’s social contribution.
‘Colour is back – but it won’t be the last personalisation trend driven by AI’
Tracey FollowsConsumers are paying attention to colour again as part of a wider trend towards personalisation that will eventually encompass all stages of the customer journey.
Clear generational divide emerging in attitudes to inclusivity, survey shows
Ellen HammettYounger generations would like to see greater representation in advertising, along with more accessible creative.
Consumers still feeling the squeeze despite falling inflation
Josh StephensonNew data from IPA TouchPoints shows easing inflation isn’t having an effect on a cost conscious consumer still feeling the cost-of-living squeeze.