The campaigning clout of mums on parenting websites is widely documented in the media but their power is spreading to influence people’s purchasing decisions – opening up marketing potential for brands that can find the right approach in.
With consumers becoming ever more receptive to email marketing, brands need to invest time and money getting the most out of this valuable sales channel.
After a successful relaunch from Liverpool Victoria, financial services provider LV= is living up to the brand promise by overhauling its customer communications and cutting out the jargon.
T-Mobile spent 2009 gathering consumers together in public spaces for “spontaneous” dancing and mass karaoke sessions. But despite this high-profile marketing, the news that it would merge with fellow mobile brand Orange into a super-network has raised questions over whether the T-Mobile name will continue to exist in the long term.
Watch the video below to see MaryLou Costa’s opinion on the shoe brand’s change in direction.Video:MaryLou, ClarksClick here to read what reporter Rosie Baker has to say about Clarks association with music.
Find out why ’brand me’ is your winning career move, click here For the The Marketing Academy’s power players’ leadership tips from the top, click here Marketing Week speaks to four Marketing Academy scholars about their personal game plans. Be confident but humble Paul Ridsdale, 32, head of marketing, ITV My own leadership brand is […]
Find out why ’brand me’ is your winning career move, click here To read what four Marketing Academy scholars say about their personal game plans, click here Troy Warfield, vice-president of family care, Kimberly-Clark Define the organisations you fit with and those that you don’t, according to your personal values. Engage in an element of […]
Prime Minister David Cameron has announced he wants to measure the nation’s happiness levels, but what exactly is he going to do with this information? David Cameron’s announcement two weeks ago that the Office for National Statistics will launch a “happiness” index from next April has attracted a mix of positive feedback as well as […]
MaryLou Costa is a key member of the Marketing Week features team and her blog brings her unique Australian perspective to brands in the news. She also oversees the Market Research Focus weekly bulletin.