Publicis’ admission that growing competition from consultancies in the marketing space fuelled its $3.7bn capture of Sapient reflects marketers’ growing need for technical expertise amid mounting pressure to shift from creative-led campaigns to ROI driven ones
Rugby World Cup (RWC) organisers have snapped up all the outdoor space close to host venues to try and squeeze out ambush marketers, one of a flurry of commercial ploys set to make the event the most lucrative yet.
Carlsberg has attributed “strong” sales for its flagship beer to its decision to promote its backing of the 2016 European Championships early.
Puma says it is already seeing the benefits of a more streamlined marketing strategy after posting its first footwear sales jump in seven quarters.
Cineworld is looking to showcase the “unmissable” experiences of watching film in the cinema in a brand campaign it hopes convinces those filmlovers who would rather watch movies on the likes of Netflix to purchase tickets more frequently.
Mondelez International says the recently introduced cost-focused demands on marketers is already yielding benefits as lower advertising costs and overheads offset lower revenues in its latest quarter.
Adidas has hailed the expansion of its own branded stores and partnerships with retailers for delivering “solid” revenues in its latest quarter, a positive sign for the group after it was forced to scrap its annual revenue and net income targets for 2014 earlier this year.
Asda is embracing the “genuine warmth” associated with Christmas in a festive brand campaign that pulls its advertising away from the price-focused messages that have been successful this year.
Cheapflights has named Virgin Holidays marketing head Andrew Shelton its first global marketing director as the travel price comparison site looks to turbocharge its international growth plans following an £80m cash boost.
Liberty is looking to turn Instagram likes into something more with the launch of an app that rewards customers based on their behaviour on the social network.
Waitrose is hoping the soothing tones of its customers singing can win shoppers this Christmas by using their voices in its festive push.
Digital-only bank Atom has secured its second First Direct marketer with the appointment of Lisa Wood as its chief marketing officer, a move it hopes will help adapt the financial firm’s customer-centric strategy to grow its own business.
An advert for “Sin City: A Dame to Kill For” featuring a scantily clad Jessica Alba has escaped censure after the ad watchdog ruled it was “unrealistic”.
Asics is developing a unified CRM strategy across all its virtual and physical touchpoints to fuel its multichannel plans.
Emirates Airlines has opted not to renew its lucrative sponsorship deal with FIFA just months after it was one of several sponsors who voiced concerns over the latest corruption charges against the organisation tarnishing their brands.