Marketers’ attempts to cross cultural lines in their advertising are hampered by fears they will alienate a large part of their audiences despite people from ethnic minorities being more likely to purchase from brands that resonate with them, according to a report.
Odeon Cinemas, Chipotle and Yo! Sushi are among a number of brands hoping to make daily deals more appealing to consumers by serving exclusive and relevant real-time offers.
United Biscuits has been gobbled up by Turkish food manufacturer Yildiz Holding, a move it says transforms it into the world’s third biggest biscuit maker and will accelerate efforts to widen the global reach of the McVitie’s and Jacob’s brands.
The Royal British Legion is lifting its marketing to a more strategic role in the organisation to ensure activity represents its welfare work.
Sport England is launching its first biggest marketing campaign that will use women plucked from parks and gyms across the country to encourage other females to take up sport.
Game has pulled insights and loyalty responsibilities into the marketing director role following the promotion of senior marketer Fred Prego to the position.
Starbucks is to deliver food and beverages to users of its mobile app ordering service in a bid to deliver what it calls “ecommerce on steroids” and maintain its first move advantage in the digital space.
Alcohol companies should put calorie content information on the labels of beers and wines to help drinkers unaware of how alcohol impacts their nutrition make informed purchases, according to health experts.
Instagram is now selling video ad inventory to advertisers, partnering with Disney and Activision to launch the much-anticipated tool they hope will pave the way for deeper engagement on the social network.
Diageo plans to sell a variant of its Pimm’s brand online after caving into consumer pressure to revive the drink just months after it was pulled from shelves.
Samsung is to refocus its smartphone marketing around mid-to-low end devices after it vowed to overhaul its product line-up to “actively respond” to the needs of the mid and low-end markets.
The nation’s biggest brewers are pouring £10m into revamping the “body language” for beer so that consumers become aware there is a perfect style of brew whatever the occasion.
Domino’s is turning to influential Vine creators to produce humorous branded content in the hope of widening the organic reach of the brand online.
Sainsbury’s is to replace David Beckham with Liverpool FC striker Daniel Sturridge as the face of all its marketing on encouraging kids to lead healthier lifestyles.
Facebook has said it will forego shorter-term product improvements to concentrate on expanding its burgeoning ad tech business in a bid to become a major force in premium advertiser monetisation.