Uber hits back against protests with campaign to ‘keep London moving’
Seb JosephCab-hailing app Uber has launched a campaign to exploit the travel chaos likely to be caused by angered black-cab drivers, who claim the service threatens their livelihoods.
FIFA sponsors break silence over Qatar World Cup row
Seb JosephFIFA sponsors Adidas, Coca-Cola, Hyundai, BP and Visa have joined Sony in demanding the organisation investigate its controversial decision to award the 2022 World Cup to Qatar, fearing the “negative tenor” around corruption allegations is damaging their brands. Moves that demonstrate sponsors are more willing to take an ethical stance to protect their reputation, according to sponsorship experts.
TikTok on empowering the next generation of Paralympians
Amrit VirdiTikTok is working with ParalympicsGB to raise awareness of the games and inspire future athletes by reaching new audiences.
Balancing promotions and the rise of Guinness 0.0: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the growth of Guinness 0.0 and the marketing strategy that has driven its success to Nuby becoming the first baby brand to secure a title sponsorship in English football, it’s been a busy week. Here is my take.
Barclays appoints VMO2’s Simon Groves as global brand boss
Niamh CarrollSimon Groves joins Barclays after almost 25 years working at O2, and will report into former O2 colleague Nina Bibby at the bank.
One CMO on coming ‘home’ to marketing after years in general management
Niamh CarrollCMO of Warner Hotels, David Murdin, worked at big brands including British Airways and Sky before moving into general management at Costa and Debenhams. And while the experience was crucial in making him a more rounded leader his passion for brands has ultimately seen him return to marketing.