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What can be done to fix marketing’s persistent socio-economic class pay gap?
Despite calls to address the lack of socio-economic diversity in marketing, the industry is still not recognising its class problem.
By Molly Innes
For working class marketers trying to break into the industry, barriers to entry and a persistent pay gap problem are stopping them from thriving.
As Marketing Week’s 2024 Career & Salary Survey highlights, working class marketers are being paid less than their more privileged peers. The mean socio-economic pay gap for full-time workers is 15.9% in 2024.
This figure is down both on the 18.2% pay gap reported in 2023, and 2022’s gap of 19.1%.
