AI: Beyond the Hype. From potential biases in algorithms to data privacy concerns and compromised IP, marketers should ignore the ethical implications of AI at their peril.
The FMCG giant is plotting a “meaningful increase” in brand spend as it looks to revive volume sales and deliver “superior experiences” versus the competition.
As brands ramp up their marketing plans ahead of next month’s Paris Games, the International Olympic Committee hopes its new platform will “resonate” with younger fans.
Shein’s corporate reputation needs improving for the business to successfully IPO, say retail analysts.
Following months of research, 240-year-old bank BNY has rebranded, the latest move in its transformation to be seen as more “modern” and “innovative”.
Pitched as an alternative to radical innovation, is brand renovation an efficient way of getting existing customers to fall for your products all over again?
Grocery price inflation has now been falling for 16 consecutive months, finds Kantar data, but it was not enough to drive more than lacklustre growth in the grocery sector last month.
Almost two-thirds (65%) of LGBTQ+ consumers expect the brands they buy from to support the causes they care about, according to Nielsen research.
The FMCG giant’s chief brand officer warned against embracing technology at the expense of human creativity – and encouraged marketers to find the creativity in the everyday.
Despite the temptation to start a new role by shaking things up, focusing on “customers, culture, company and competitors” might be a smarter way to make a mark.
Instead of seeing redundancy as a blow to their self-worth, marketers are reclaiming their careers and finding new avenues to thrive.
AI: Beyond the Hype. Should marketing leaders ramp up training in new tech for their existing teams or look to recruit talent with AI ‘expertise’?
From inflated job titles and learning humility, to balancing flexibility with accountability, startups have a lot to consider when building a marketing team.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
From nurturing T-shaped talent to benefitting from specialists on the job market, SMEs are looking for new ways to recruit their way to growth.