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Shifting categories and going green: Your Marketing Week
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Andrex looking to shift from household to beauty to helping consumers make sustainable choices, it’s been a busy week. Here is my take.
Bum note
Bum noteThere are already many steps to my skincare routine and now Andrex is keen to add another entirely unexpected one. That’s right, rather than being seen as a commodity that sits alongside other household essentials like bin liners and bleach, the puppy-fronted loo roll brand wants people to start thinking about it as a skincare product. By doing so it hopes Andrex will become a conscious choice that will increase its sales and drive value in the category overall.
