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General Mills brings back CMO role to ‘beef up demand driving muscles’
The FMCG giant has shifted the focus of top marketer Doug Martin who has been chief brand and disruptive growth officer since 2021.
General Mills, the business behind brands including Old El Paso and Häagen-Dazs, has brought back the global CMO role, promoting Doug Martin to the position.
Martin has been the FMCG giant’s top marketer for the past three years, but in the role of chief brand and disruptive growth officer. As the company’s priorities shift post-pandemic, though, it was decided a CMO was again needed to steer the agenda.
