Barclays appoints VMO2’s Simon Groves as global brand boss
Niamh CarrollSimon Groves joins Barclays after almost 25 years working at O2, and will report into former O2 colleague Nina Bibby at the bank.
AI ‘efficiencies’ boost Klarna profits and marketing frequency
Matthew ValentineKlarna claims it is reaping the rewards of embracing “practical AI” to make its business – and employees – “more efficient”.
Financial ads still failing to show ’empowered representation’ of women
Matthew ValentineMen featured as central characters in 84% of ads, while only 15% of female characters are portrayed as having financial expertise, new study finds.
MoneySuperMarket: Membership schemes will help us cut marketing spend
Niamh CarrollThe price comparison business is aiming to reduce its reliance on “expensive” third-party media investments by driving revenue through its membership propositions.
Revolut’s first CMO on using marketing as a catalyst for growth
Ellen HammettThe fintech brand has experienced rapid growth in recent years, much of which can be attributed to its increased focus on marketing.
Direct Line cuts marketing spend amid price comparison launch
Niamh CarrollClaiming to have “over-concentrated” on direct channels, the insurance giant is cutting marketing spend and putting its flagship Direct Line brand on price comparison sites for the first time.
Fintech firm Revolut bolsters marketing leadership team
Josh StephensonAntoine Le Nel and Fiona Davies have both been promoted internally, as the brand looks to fuel its rapid global growth.
Social proof and scarcity helped Monzo soar to success
Richard ShottonFrom the choice of hot coral for its visual identity to the decision to limit access at launch, tapping into behavioural science has helped Monzo attain profitability.
‘Shorter, punchier, tighter’: Why America’s oldest bank is simplifying its brand
Ian BurrellFollowing months of research, 240-year-old bank BNY has rebranded, the latest move in its transformation to be seen as more “modern” and “innovative”.
‘People don’t want to think about dying’: Golden Charter’s first CMO on turning brand building back on
Niamh CarrollJill Hood was appointed as funeral plan provider Golden Charter’s CMO last month and is on a mission to “simplify” the sector and engage younger consumers.
Starling Bank: Focus on customer experiences is delivering profitable growth
Niamh CarrollStarling’s focus on delivering “great experiences” to its customers is setting it apart from rivals, says interim CEO John Mountain.
’15 million unknown customers’: How Travelex invested in data to transform its business
Grace GollaschTravelex’s digital transformation has seen the foreign exchange brand try to bridge the gap between traditional cash bureaus and neo-banking.
Monzo ups marketing spend by 167% as it posts first profit
Molly InnesMonzo spent £58.5m on marketing last year, up from £21.7m the previous financial year, as part of its strategic expansion.
How humour helped Nationwide position itself as the ‘antithesis’ of other banks
Grace GollaschNationwide’s TV ad ‘In your best interest’ uses humour to cut through a “serious” category, which lands it in the top 8% of all UK ads, according to Kantar’s ‘The Works’ study.
Compare the Market creates customer and brand chief roles in marketing restructure
Niamh CarrollCompare the Market says the titles reflect “two crucial areas” for the business. Tom Wallis, who joined the business as chief revenue officer last year is now chief customer officer, while Mark Vile, who has been CMO since 2017, is now chief brand officer.