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‘An ever-accelerating hamster wheel’: Why are marketers doubting their abilities?
From the strain of an ever-expanding remit to dealing with LinkedIn ‘one-upmanship’, marketers’ confidence in their abilities is being put to the test.
Many marketers have experienced ‘imposter syndrome’, feeling the pressure to keep up with new tech, demand for skills and increased competition.
This pressure is creating a crisis of confidence in their ability to do the job, with some marketers feeling like ‘imposters’ in an industry where it is ever more difficult to keep up with the pace of change.
