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Superdrug hails ‘strong’ promotions as it grows sales by double digits
Superdrug grew its profits 43.6% in 2023, as it invested in exclusive discounting for loyalty card members and its own brand range.
Superdrug has highlighted its “strong” promotional offering, singling out the impact of its exclusive discounts for loyalty members as it grew sales by 12% last year.
The retailer began offering exclusive discounts for members of its loyalty scheme in late 2022. Other retailers including Boots, and supermarkets like Tesco, Lidl and Sainsbury’s also use the mechanism.
