Sainsbury’s plans ‘disciplined approach’ to discounting despite promotion heavy market
Despite overall growth, Argos’s sales slumped 6.2% in the last quarter as consumers remain cautious, says Sainsbury’s CEO.
By Molly Innes
Consumers are shopping “more cautiously” against a backdrop of poor summer weather and ongoing financial concerns, according to Sainsbury’s CEO Simon Roberts.
But despite shoppers being more hesitant to spend, he said Sainsbury’s is not going to lean too heavily on promotions. The supermarket will be taking a “disciplined approach” to discounting, he explained on a call with analysts this morning (2 July), even though there is “quite a lot of promotion activity in the market”.
“As we look ahead, there’s a lot of the summer still to come, and I think it’s important when customers do come out and shop […] we’ve got the availability of the products they want to buy. Hence the reason for our approach,” he explained.
