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MoneySuperMarket: Membership schemes will help us cut marketing spend
The price comparison business is aiming to reduce its reliance on “expensive” third-party media investments by driving revenue through its membership propositions.
Price comparison business MoneySuperMarket Group claims its focus on membership propositions will reduce the need to invest in marketing.
The group has several membership programmes, spanning the MoneySuperMarket SuperSaveClub, the MoneySavingExpert app and QuidCo. These propositions will drive less reliance on paid marketing as the group moves forward, claimed CEO Peter Duffy, speaking to investors today (22 July).
