Unilever boosts brand and marketing spend by €700m in first half
Matthew ValentineFocusing on its 30 Power Brands enabled the FMCG giant to free up nearly €700m in extra brand and marketing investment to feed a “strong” innovation pipeline.
Unilever: There’s no trade-off between brand and conversion
Charlotte RogersGrowth marketing mixes brand building and commerce, says Unilever marketing boss Esi Eggleston Bracey, who believes purpose should never be “one size fits all”.
Unilever CEO: More focused business is delivering ‘improved’ growth
Niamh CarrollUnilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Lynx on mission to ‘redefine’ premium with Gen Z push
Matthew ValentineThe Unilever-owned brand wants to “create FOMO” with its fragrance launch, rolling out the latest phase of its long-term Gen Z focused strategy.
Unilever to spin off outlier ice cream business to focus on efficiencies
Matthew ValentineAs Unilever looks to separate its ice cream business, which could result in demerger or a sale, the health of its ice cream brands including Ben & Jerry’s and Magnum is crucial.
Aline Santos to depart Unilever after 35 years
Josh StephensonThe global marketing team will report into chief growth and marketing officer Esi Eggleston Bracey as Santos leaves the FMCG giant after three decades.
‘We have work to do’: Unilever outlines plan to tackle ‘unacceptable’ competitiveness
Niamh CarrollUnilever’s performance “needs to improve”, CEO Hein Schumacher told investors, outlining an action plan involving innovation, a refreshed approach to superiority, and brand investment.
Unilever ‘surprised and disappointed’ by CMA greenwashing investigation
Molly InnesThe CMA is investigating Unilever’s green credentials over claims it is misleading consumers.
Unilever CEO: We will stop ‘force fitting’ purpose to our brands
Niamh CarrollUnilever’s focus on purpose across its brands has been a source of criticism from some of its investors. Its new CEO Hein Schumacher says the company now recognises there are some brands where the concept is simply not relevant.
Unilever promotes internally to appoint new top marketer
Niamh CarrollEsi Eggleston Bracey, who headed up Unilever’s USA business, will take on the new role of chief growth and marketing officer – a departure from predecessor Conny Braams’ chief digital and commercial officer title.
Unilever calls on influencers to speak up on sustainability as ‘greenhushing’ persists
Josh StephensonThe FMCG giant has created a ‘coalition of partners’ to help content creators feel more confident when posting about sustainability.
Unilever finance chief tells investors to take ‘holistic’ view of return on marketing spend
Niamh CarrollReturn on marketing investment cannot solely be judged by whether volume sales grow, Unilever CFO Graeme Pitkethly has told an audience of investors and financial analysts.
Unilever’s new CEO declares focus on product superiority
Niamh CarrollUnilever’s new CEO, Hein Schumacher, has said the company will focus on ensuring its products perform better than the competition as it seeks to grow its margins and return to volume growth.
Unilever’s top marketer Conny Braams to step down
Niamh CarrollUnilever chief digital and commercial officer Conny Braams will leave after over three years leading marketing at the company, in a tenure which saw an increased focus on digital and breaking down “silos” between sales and marketing.
Unilever credits ‘effectiveness of innovation’ for Q1 growth
Matthew ValentineOutgoing Unilever CEO, Alan Jope, said its top performing brands are benefitting from the “strongest innovation line-up” it has had for years.
Marketing Podcasts
Samuel JoyAll the latest marketing podcasts from Marketing Week, featuring analysis of marketing trends and interviews with top marketers.
