Striking a balance: Marketers on navigating the price promotion ‘tightrope’
Niamh CarrollPrice promotions can be dangerous if overused, but done right they are an important part of any brand’s growth toolkit.
Burger King: We won’t ‘overreact’ to softer sales
Niamh CarrollRestaurant Brands International is resisting the temptation to “overreact” in an increasingly promotional environment, despite Burger King’s sales slip.
Disney CFO: ‘We’ve earned increased pricing in the marketplace’
Grace GollaschDisney CFO Hugh Johnson told investors that the growth in consumption and popularity of its offerings gave it the “pricing leverage” needed to make its streaming business profitable.
Yum! Brands places ‘greater focus’ on value items to entice ‘cost-conscious’ consumers
Grace GollaschThe owner of KFC, Taco Bell and Pizza Hut pointed to the “disruptive deals” available across the three restaurants as drivers of growth as revenue increased by 4%.
Competition watchdog ‘unlikely’ to find supermarket loyalty pricing is misleading consumers
Niamh CarrollThe CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
‘Growth is back’: Nestlé bets on ‘iconic brands’ to drive second half success
Matthew ValentineDetermined not to “buy growth”, Nestlé believes compelling product and brand propositions, alongside managing price, will help the business thrive.
Pret A Manger scraps ‘too good to be true’ free coffee subscription
Niamh CarrollPret A Manger has scrapped its offer of five free coffees per day for subscribers, in favour of focusing on what it calls “value for everyone”.
Superdrug hails ‘strong’ promotions as it grows sales by double digits
Niamh CarrollSuperdrug grew its profits 43.6% in 2023, as it invested in exclusive discounting for loyalty card members and its own brand range.
Sainsbury’s plans ‘disciplined approach’ to discounting despite promotion heavy market
Molly InnesDespite overall growth, Argos’s sales slumped 6.2% in the last quarter as consumers remain cautious, says Sainsbury’s CEO.
The era of price-led profit growth is coming to an end
Mark RitsonWith inflation falling, brands that have used clever pricing to drive profits will need more restraint to avoid new entrants undercutting them at lower margins.
Aldi takes fight to rivals by mocking price matching efforts in new ad
Grace GollaschThe supermarket, long seen as a benchmark for others to position with on price, has launched a new campaign mocking competitors who price match its products as it looks to reclaim some of the ground recently lost to rivals.
M&S to steer clear of ‘tricksy’ pricing to focus on value perception
Grace GollaschM&S enjoyed a strong year as it kept its promotions “very limited” and continued to boost style, value and quality perceptions.
Premier Foods: Brand extensions proving ‘particularly successful’ at driving growth
Grace GollaschExpanding into new categories has been a source of growth for Premier Foods, while “sharper” promotional price points are supporting its return to volume growth.
Asda hails price focus and loyalty scheme for delivering growth
Niamh CarrollThe supermarket says its loyalty scheme, Asda Rewards, is acting as a “key revenue driver” for the business.
Danone eyes ‘selective price increases’ as volumes grow
Niamh CarrollDespite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.
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