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Competition watchdog ‘unlikely’ to find supermarket loyalty pricing is misleading consumers
The CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
The Competition and Markets Authority (CMA) says it is “unlikely to identify widespread evidence” of loyalty discounting misleading consumers by “artificially inflating” non-members prices.
In January, the CMA initiated a wide-ranging inquiry into loyalty pricing by supermarkets. One of the key focuses of the review has been whether loyalty pricing could mislead customers. It provided an update on that work today (26 July).
