Fresh from appointing former Mars CMO Andrew Clarke to its board, the fashion retailer claims its “strong” brand portfolio has contributed to record sales.
Having boosted not only quality but – crucially – style perceptions, Marks & Spencer is to open a curated standalone clothing and beauty store in “test and learn” trial.
The global fashion group plans to invest in marketing as luxury market downturn contributes to 20% revenue slip.
Retailers opting for heavy discounts on summer fashion and household goods have driven the first fall in retail prices for almost three years, but inflationary pressures remain.
Peloton is set to further reduce its marketing spend while steering away from heavy promotions, marking a strategic shift in response to ongoing financial challenges.
Frasers Group is not replacing the CMO role after Beckie Stanion left in February. Instead, Ger Wright, managing director for sport at Frasers Group, is now responsible for marketing alongside chief customer officer David Clark.
Which? says it has found some evidence of loyalty pricing examples that “looked like an outright rip off”, as it investigated how retailers are using the mechanism.
Waitrose is utilising a more “confident” communications strategy to bring new shoppers into the brand, says customer director Nathan Ansell.
Grocery inflation rose 1.8% in the four weeks to 4 August, marking the first increase since March 2023.
Former Adidas marketing boss Eric Liedtke will lead brand strategy, as CEO Kevin Plank claims the business lacked the “strength of leadership” to succeed.
Describing the idea of a ‘post-purpose age’ as “baffling”, EMEA marketing boss Tyler LaMotte insists the company is “all in” on its mission to save the planet.
Understanding your brand’s history and heritage is essential to successful brand management. Take your cue from your Latin marketing peers and respect the past in order to build for the future.
Domino’s Pizza is making value an ongoing focus, but insists that this stretches broader than just price, and that it is not vulnerable to the impact of the macro-environment.
ISBA’s new president and Boots CMO discusses his priorities for his tenure and the importance of community in a “lonely” senior marketing role.
The retailer believes respecting personal experiences is key to building the trust needed to get employees to share their data in the first place.